In February 2017, director Puri Jagannath announced on Twitter that he would be directing Nandamuri Balakrishna‘s 101st film in his next directorial venture to be bankrolled by Bhavya Creations.The muhurtham shot took place on 9 March 2017 in Hyderabad amidst much fanfare. S. S. RajamouliBoyapati SrinuKrish and other dignitaries attended the muhurat ceremony. While Rajamouli gave the clap, Boyapati directed the first shot. The first look of the movie along with the title was launched on 9 June 2017 on the eve of Balakrishna’s birthday. On 27 August 2017, as a part of the film promotion Puri Jagannadh released a track called Jai Balayya composed by Sandeep Chowta and sung by Sujay Harthi.N.T.Rama Rao‘s old song Kanti Choopu Cheptondi from the movie Jeevitha Chakram was remixed in the collection surpassing the Rs 200 million

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